Advertisement, these days are going over-board, in India.A Some of the health drinks, targeting children and their parents, proclaim their qualities, as if, a Medical professional has recommended, by dressing the model actor in Doctors' garb. Indian Medical Association does not seem too bothered, by such acts. Even a infants' diaper advises (By one of "so called doctors") for constant wear during night. Another ploy, employed is quoting some statistics, without mentioning the source. One more method is to quote data as if they themselves have done the survey.
Apart from this some of the ads.' does not bother about normal manners and social ethics. A case in question is a toothpaste ad., in which a media group barges directly into the bathroom, without even knocking. It not only shows media in a bad light, but it also teaches our children, bad manners. A complaint to Advertisement Council of India, is of no purpose, as they throw-up their hands, saying, by advertisements norms, they are not wrong.

SARVAGNAMS are Muluknadu Telugu Brahmans. from Cheranmahadevi , Tirunelveli District, in Tamilnadu, India. History of Muluknadu Brahmans is spelled-out in http://en.wikipedia.org/wiki/Muluknadu.
As per learned Historians of, this region, the SARVAGNAMS were the early settlers from Rayalaseema, doing vedic rituals. They were invited by, then Kings, of the region, for conducting Yagnams(Hindu Ritual). SARVAGNAMS were the one, who could conduct, many Yagnams. Similarly SOMAYAJIS, who were apt at doing 'Soma Yagnam'.
Our family tree dating back up to 19th century can be seen on this link:
http://www.tribalpages.com/tribes/sarvajaya (Password - sarvagnam).

The photo is of Family Deity - KAMAAKSHI AMMAN in Cheranmahadevi.

· Mother, my first offering (Pindam in Tamil), is for your sufferings, due to walking in roughs, during pregnancy.

· Mother, my second offering is for the pain & vomiting, experienced during pregnancy.

· Mother, my third offering is for your ultimate suffering in the 10th month.

· Mother, my fourth offering is for kicking you inside your womb.

· Mother, my fifth offering is for giddiness & nausea you experienced when I was in your womb.

· Mother, my sixth offering is for, my committing the sin of forcing you to take bitter medicines for my good health.

· Mother, my seventh offering is for forced starving, you had to experience, for three days, immediately after delivering me.

· Mother, my eighth offering is for soiling your clothes, in the night, with my excrement.

· Mother, my ninth offering is for troubling you, day in day out, suckling you.

· Mother, my tenth offering is for the problems you experienced, in defending me from rigours cold & heat.

· Mother, my eleventh offering is for the ills experienced by you for satisfying, my hunger & thirst.

· Mother, my twelfth, offering is for the anxiety, troubles & tribulations; you went through on my taking ill.

· Mother, my thirteenth offering is for the "mother of the eldest & the dutiful son, who gives 16 offerings, to his mother".

· Mother, my fourteenth offering is for the sin I committed by forcing you to diet and limit your food intake.

· Mother, my fifteenth offering is for the sin I committed by troubling you during my life in your womb and as a child.

· Mother, my sixteenth offering is for the troubles you might experience, during your last journey (To Yamalok, as per Sanathana Dharma).

These are the "Slokas", in Sanskrit, chanted during 16 offering made to one’s bereaved mother, in Gaya. The credit for the above goes to "GNANA AALAYAM", for publishing, the article by Shri P. Venkatesan.